Vendor Plans
Supporting CPOs, CTOs and Strategy leaders to align products to market needs and future potential.
The feature race is not as important as it seems. The principles behind the design and how your product fits a bigger narrative matter more to buyers, and we help uncover that story in ways that get you excited. We help you shape a headline that sticks and does not get forgotten the next day, without changing anything in the product. You will surprise customers and leave competitors feeling outpaced.
In today's AI-fuelled and fast-paced innovation world it's even harder to sort the facts from the noise while dealing with the complexities of mergers and acquisitions. Actionary will do the research for you and provide the facts that matter to make the best M&A decisions for strategic gain or market growth.
A feature drop schedule is not a roadmap. A roadmap tells a story. It shares the journey you are on, where you are headed, and the important stops you will make along the way. When it works well, it brings everyone with you. It creates belief from the CFO to product teams and supports the strategy of the entire company. It can be shaped for customers into a journey they're on with you and can inspire the team to feel like they're part of something truly special. We'll help you build a roadmap catalogue, supporting product management and the CPO, that's infused with deep innovation insights to create relevance, prop up better headlines and ultimately drive the growth strategy while inspiring the world.
It’s time to tell a new product introduction story that’s bold, fresh, and unmistakably yours. Create a buzz that gets people talking, captures attention, and makes your product the one they remember long after the launch hype fades. We'll address the naysayers head-on and make them believers. It’s all about turning heads, winning hearts, and proving any doubters wrong from day one.
Supporting CMO, CRO and CPO message what matters the most in the best possible ways.
No one wants a boring speaker or a presentation that tells them what they already know. But it still happens. We engage your audience with dynamic content that educates and reinforces your brand’s expertise. Fresh insights, thought-provoking ideas, and compelling delivery from a seasoned presenter ensure audiences leave inspired and informed. Our goal is to make sure they're talking about the value they gained long after the event ends.
Sharing something readers or watchers will spend the time on is getting harder. Research is what drives compelling events when baked into stories, marketing strategies, product innovation plans or simply to help buyers. Commission research to add weight to your intended goals and deliver it in the best possible ways to your audiences.
In a world now powered by AI, value propositions are confusing to buyers. It's flattened core value. Transform your communication into something that gets your company perception out of a sea of sameness. Help buyers to realize the significance of the value you're offering and make it easy to win them over.
Supporting CMO, CEO, Analyst Relations Lead, Corporate Comms to ensure analysts, media, and investors reinforce your strengths.
Presenting effectively is more than just delivering information as we know. Connecting with the audience and delivering the message with impact is the goal. With expert guidance and personalized strategies, you'll gain the skills and confidence to excel in any presentation scenario.
Analysts get tired of being marketed to, in a brain-wash kind of way, with an expectation that they should just repeat what they're hearing as an extension of Marketing. That's not the role of an analyst. As the name implies, they want the raw detail so they can do the analysis and tell the world what it means. However, there is a science to this to get the best possible outcomes. We can provide that formula.
Strategy Leaders, CEOs, CMOs, CPOs, Investor Relations can be confident about every move with clear authority and insight.
You can decipher an endless supply of written research or publications or raw data to answer a complex business question or you can use an Actionary analyst. Leverage immediate access to insight and expertise, that's contextually relevant, to get straight to the point. Solve problems, validate ideas, or shape strategic decisions quickly.
While it’s easy to focus on familiar territory, there’s immense value in exploring beyond it. Delve into the broader market landscape to uncover the influences that can dramatically reshape your business environment. Discover hidden opportunities and unexpected solutions that can lead to breakthroughs you never thought possible.
It's difficult to not be constantly monitoring your competition. The reality is that the best way to move forward is to be obsessed with the customers in front of you. That typed, knowing what's resonating with them from competitors is essential to understand. Arm yourself with intelligence that empowers bold moves and smart growth. Ensure your strategy is based on a solid foundation to lead comfortably in a competitive market.
Supporting CEO, Executive Leadership Team and the Board with clarity, alignment, and bold moves from the top.
An unbiased thought-leading analyst in the room with the c suite team, now and then, helps top execs do what they do best even better. In a rapidly evolving business environment it's important to leverage very powerful and important data and strategic insights to make the best decisions for the company.
No one wants a cookie cutter SWOT that ends up forgotten. With our expert insight and fresh perspective, you gain a secret weapon for every business challenge. You are ready to seize opportunities and avoid risks with confidence. It is a smarter way to understand where you stand, where you can go, and what to watch out for, all from people who have been in the boardroom trenches. Turn analysis into action and move forward with confidence.
Supporting CMOs, CCOs and Sales Leaders with messaging that wins hearts and minds.
Demos should wow audiences with inspiring content, planting seeds to help imagine the possible. Infused with thought-leading insights that make them relevant to ensure memorable. Move beyond features-and-benefits to showcase real value in a way that an audience can relate to and that causes a compelling enough event to engage.
Most people don't relish the idea of death by powerpoint. They prefer engaging media or visual shows that are interesting. So, making presentations as good as any other medium to share your value is a considered task. This review will get you there. Be confident in front of any audience, whether it is a sales pitch customer, an industry event keynote, or an internal all hands update, and build a strategy for ongoing presentation content that moves to the next level.
If you want to infuse content with thought leadership and industry insights, but do it faster and more hands-on or live, co-writing gets it done. Messaging will align with specific ambition and resonate with intended audiences. Our advisors bring a wealth of expertise and a fresh perspective to each co-writing project, enhancing the effectiveness and appeal of the content.
Every word really does matter. Worse still, every word that shouldn't be used matters more. In today's competitive market, the power of words in shaping brand perception is unparalleled. Ensure that every word your company uses is chosen with strategic intent, reflects your brand's values and resonates with your audience. Make sure every word is synonymous with your brand, your vision, what you want your company to be known for.
Your website is used as a buying tool. First impressions matter and relevance to what's being learned about is crucial. So, information architecture is essential to get right, as is the messaging being modern, relevant and confidence inspiring. Get a cheat-sheet of what to get changed that will drive increased engagement.
Support for CMOs and CROs to build more leads and convert more, faster.
Finding the right partner is tough, it’s full of risks, unknowns, and the constant question of who’s getting the better deal. As thought leaders and subject matter experts with deep market knowledge, we help you cut through the noise and spot real opportunity. You get the benefit of strategic insight and industry connections to broker the best possible outcome. We help you see the full landscape, connect with the right people, and make the best decisions that will build partnerships that drive growth and create meaningful results.
Crafting a bold, data-driven narrative infused with market insights positions your company as forward-thinking and sets a confident, differentiated tone with analysts and investors. Let the research help to anticipate their questions and concerns. Ensuring that the messaging speaks directly to what analysts are already thinking, you can build trust and drive positive impacts on stock price and market perception.
Equip financial analysts with clear, actionable information to help them make the right informed decisions about your company. Craft a narrative that provides a solid talk-track for analysts to confidently communicate your strengths to potential clients. When your messaging is well-aligned with market expectations and addresses key financial metrics, you help analysts advocate for your business with confidence, enhancing both their understanding and the value they provide in the market. Empower analysts to support your long-term success.
Reshape how your businesses interacts with potential customers, to drive significant growth. Focus on demand creation, rather than just capturing existing demand, to establish a more profound and influential presence in their market. Leverage the power of presence and influence in spaces where potential customers naturally congregate and interact. Craft a strategy that resonates with what buyers are seeking, based on real insights and interactions.
Key: Packaged Solution
